The Ultimate Sales Letter: Attract New Customers. Boost your Sales.

The Ultimate Sales Letter: Attract New Customers. Boost your Sales. Author Dan S Kennedy
ISBN-10 1440511411
ISBN-13 9781440511417
Year 2011-02-14
Pages 240
Language English
Publisher Adams Media
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Write Well to Sell Big In the age of e mail and instant communication great sales copy is indispensable to closing a deal But too many sales letters end up in the junk file or the wastebasket In this new edition of his top selling book author Dan Kennedy explains why some sales letters work and most don t And he shows how to write copy that any business can use Among other things he provides Completely updated text and examplesGreat headline formulasNew exercises to spark creativityThe best way to use graphicsKennedy is the most successful highly paid direct response copywriter in the country In this book he shares his step by step formula so everyone can write letters that will nail the sale